Seconds Of Work
How DS&P Cut Brief Creation Time by 92% While Improving Campaign Performance by 37%
DS&P is a specialized marketing agency with 8 employees managing influencer campaigns for 13 skincare and cosmetics brands. They coordinate approximately 30-40 influencer partnerships monthly, each requiring customized briefs aligned with brand guidelines and campaign objectives.
Goals
Goal was to solve: - Creating custom briefs consumed 45+ minutes per influencer (25+ hours weekly)
- Inconsistent briefs led to misaligned content and revision requests
- Critical campaign requirements were occasionally omitted
- Limited ability to incorporate performance data from past campaigns
- No standardized way to measure brief effectiveness
Solution
CoachBase developed an AI-powered Influencer Brief Generator:
- Brand Voice Customization: System that adapts language to match each client's tone and style
- Campaign Objective Template: Framework that structures briefs based on specific goals (awareness, conversion, etc.)
- Requirements Engine: Ensures all necessary elements (hashtags, disclosures, key messages) are included
- Visual Reference Generator: Automatically selects and includes appropriate visual examples
- Performance Integration: Incorporates data from past campaigns to highlight what works
- Feedback Loop: Tracks which briefs led to most successful content
More Case Studies
How DS&P Cut Brief Creation Time by 92% While Improving Campaign Performance by 37%
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How DS&P Cut Brief Creation Time by 92% While Improving Campaign Performance by 37%
Read More
How DS&P Cut Brief Creation Time by 92% While Improving Campaign Performance by 37%