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​How SocialSphere Increased Content Production by 300% While Reducing Creative Burnout with AI Automation

SocialSphere is a boutique social media agency based in Chicago with a team of 12 employees. They manage social media accounts for 28 clients across various industries, including retail, hospitality, and professional services. Before working with CoachBase, their five-person creative team was stretched thin, struggling to produce 300+ unique social media posts weekly while maintaining each client's brand voice. 

Goals

SocialSphere established clear objectives for the project:



Increase content production capacity by at least 100% without adding staff


Reduce content creation time by 50%


Improve content engagement metrics by 25%


Streamline the approval process


Create a more sustainable workload for the creative team

Solution

CoachBase developed a comprehensive AI-powered content automation system with three integrated components:

 

1. AI Content Generation Hub



Custom-trained AI models for each client's unique brand voice and content style


Content ideation tool that automatically suggests posts based on trending topics, client industry news, and historical engagement patterns


Visual content generator that creates on-brand graphic templates and suggests relevant imagery.





2. Content Workflow Management System



Centralized content calendar with AI-assisted scheduling recommendations


Automated content briefs based on client objectives and performance data


Content scoring system to predict engagement before publishing





3. Approval Automation



One-click approval system for clients with in-app feedback capabilities


Automated content compliance checker for industry regulations


Version control and revision tracking to streamline edits

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